The new startup I am spending time on is getting a first rate advisory board pulled together from a wide cross section of industry experts.
Thus far, we have:
- the COO of the Digital Media Group of one of the largest global advertisers (its all about revenue)
- The former chairman of the Interior Design Department of one of the top schools in the country (content)
- One of the top pundits to our target demographic (customer facing interaction)
- A top marketing executive at one of the top movie studios (the brands)
- A CEO of a major publishing firm (an important content channel)
Given the speed of change in the market, the advisory board is a hugely valuable set of eyes and ears as to what is happening our ecosystem.
