I saw the future of retail banking last week and it looked like nothing I had ever seen. Just as Starbucks transformed the coffee drinking experience by providing the notion of a third place, Capital One is transforming the notion of a bank branch and human interaction. It’s not about Banking Capital One took the […]
Continue Reading...Category: marketing 101
Flat is the new Round — Thank You Apple
Old favorites die hard. The stink around Apple’s change to the Itunes logo is typical of the “what was wrong with the old one” attitude that can be so pervasive even amongst the earliest of adopters — technology junkies. We are seeing this already in a number of web design layouts (see www.weather.com) and written […]
Continue Reading...Web moderation, Synchronous Communication and Entropy
Robert Scoble has a great piece on what he calls the chat forum effect and why Twitter and blogs are much more useful as an information source than say a chat forum http://bit.ly/2PqD0b. And while he is absolutely accurate in his assessment, he is way too in the weeds to see the larger story. Synchronous […]
Continue Reading...Call it Something They Understand
Juliet: “What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) We have all read that line in high school, or if we were really bright and possessed, middle school. But in today’s information overload world, names are harder and harder […]
Continue Reading...Know Thy Demographic – The Web Turns Lead Gen Upside Down
Since the beginning of marketing time, there has been a high correlation between the level of segmentation or specificity of the lead and the price of the lead. The more discrete and specific the list for a given set of leads, the more the marketer spent for each lead. Asking for females in the US […]
Continue Reading...Differentiating in the Social Games Space
Its no surprise that the social gaming space is getting very crowded and getting more so every day. The latest social gaming stats shows who are he haves and have nots. http://bit.ly/NbnLM So if you are competing or looking to compete in this space with a game or two, how do you compete against a […]
Continue Reading...Freemium Model at a Gas Station
Who would have thought the freemium model would have hit the gas station business, but I saw it today driving back from a great team bonding trip white water rafting in Maine. As I approached the gas station, I noticed that there was no credit card facility at the pump. Nor did they tell me […]
Continue Reading...Google Doesn’t Get It — Pull is not Push
The announcement that Google is getting out of the radio business is no surprise. Not because they could not measure performance of the audio ad business, which of course is not resolvable to a formula that smart engineers can go off an code. Rather, they confuse their success in a pull business with businesses that […]
Continue Reading...Blockbuster will be sold for piece parts in less than 2 years
I know this sounds either naive or obvious, but my forecast is not based on the advent of netflix and nextflix streaming or some other obvious disintermediator. Its part competition, but its also part bad service on their part. While one or the other could take a long time to bring Blockbuster down, the combination […]
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