Category: History Repeats Itself

Know Thy Demographic – The Web Turns Lead Gen Upside Down

Since the beginning of marketing time, there has been a high correlation between the level of segmentation or specificity of the lead and the price of the lead. The more discrete and specific the list for a given set of leads, the more the marketer spent for each lead. Asking for females in the US […]

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18th Centurey British Textile Industry and Non-Competes

In another chapter of “There is Nothing New Under the Sun”,  we find a close comparison between the attempt to control information for economic superiority and the economic impact of free flowing information. The time is 1791 and the United States is in its infancy. Britain has invented numerous technologies such as textile machinery which […]

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