Category: advertising

Mobile ROI 2014

By panthos · December 21, 2013 · advertising · Leave a comment

I had the privilege to moderate a first class Mobile ROI 2014 panel of mobile startups in Manhattan and came away with a number of key perspectives that will influence the mobile wave going forward. The panelists included executives from: Action X — mobile customer acquisition and mobile retargeting Medialets – next generation mobile and tablet advertising platform […]

Mobile Measurement Failure: Comscore, Moody’s and the Tyranny of Standards

By panthos · November 30, 2012 · advertising, my new gig · Leave a comment

The news release that Comscore now includes mobile measurement is plain and simply embarrassing. Mobile usage has been around since 2008 and growing exponentially since then. Mobile measurement has been in Google Analytics since Oct 2009.. Many of the sites at Alloy have been witnessing 30% mobile penetration since early last year. How was Comscore allowed to […]