Category: E-Commerce

QR Codes Fail: Online Customer Contract Flawed

QR codes are dead

“When 29-year-old manufacturing worker Michael Hellesen sees a Quick Response code around his hometown of Racine, Wis., he sometimes scans it using an application he downloaded to his Google (GOOG)Android smartphone. More often than not, it takes Hellesen to a brand’s website. “About 80 percent of the time, I’m disappointed that I scanned it,” Hellesen says. “Mostly […]

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Many Consumers Want To Eliminate Catalogs – Catalog Companies Don’t Get It

How Not to Induce Buyers

Rather than help switch me to a more efficient and better user experience online, catalog companies like Chefs want to using negative reinforcement systems to make me respond. Why Would I Want This Offer? We received this catalog over Christmas and it is typical of how disconnected catalog companies are from a changing customer base. […]

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