“When 29-year-old manufacturing worker Michael Hellesen sees a Quick Response code around his hometown of Racine, Wis., he sometimes scans it using an application he downloaded to his Google (GOOG)Android smartphone. More often than not, it takes Hellesen to a brand’s website. “About 80 percent of the time, I’m disappointed that I scanned it,” Hellesen says. “Mostly […]
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We all know about the impact that online user interfaces are having on style curation. Instead of relying on a bunch of stylists to decide what and how we wear our clothes, the internet is crowdsourcing style by customers and users. Numerous fashion sites like Polyvore and Modcloth have done showing how powerful this engagement […]
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Target sent a shot across the bow in early January focused on the concept of showrooming — where customers walk into stores, price compare the store’s products with online vendors and buy what’s best for them. Target is using the personalized paradox, explained on Salesforce, to give the customer all the authority to compare and […]
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Internet User Defined In their press call last week, Google obfuscated the various definitions of a user in online terms. The WSJ takes a small swing at the debate. Billions of dollars swirl around these definitions. Here is a deeper look at the various definitions of an Internet user. Visitor Definition — visitors are users […]
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Rather than help switch me to a more efficient and better user experience online, catalog companies like Chefs want to using negative reinforcement systems to make me respond. Why Would I Want This Offer? We received this catalog over Christmas and it is typical of how disconnected catalog companies are from a changing customer base. […]
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Amazon Price Check App and Showrooming The furor over the Amazon price check app is palpable and speaks to the growing trend of showrooming consumer behavior. No sooner did I download the app but I bought 3 products from Amazon through the app because the product costs were 30% less than the big box store […]
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