Archive for January, 2012

Many Consumers Want To Eliminate Catalogs – Catalog Companies Don’t Get It

How Not to Induce Buyers

Rather than help switch me to a more efficient and better user experience online, catalog companies like Chefs want to using negative reinforcement systems to make me respond. Why Would I Want This Offer? We received this catalog over Christmas and it is typical of how disconnected catalog companies are from a changing customer base. […]

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