Author: panthos

Google Buzz is an Outlook/Exchange/Azure killer

Google Apps has seen good but not crazy growth in the enterprise because as with most early products, its feature set is good but not great as compared to the incumbent Microsoft suite. Many of us have been willing to bite the feature bullet to move the care and feeding of Outlook and Exchange to […]

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Market the Vision, Build the Product

The recent notice that Metaplace.com is going to shut their doors and refocus the company is an all-too-often refrain where very big visions are not realized in their first or even second incarnation. I expect we will see the same from another big vision play, Trion, in pretty short order. The phrase is a takeoff […]

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Know Thy Demographic – The Web Turns Lead Gen Upside Down

Since the beginning of marketing time, there has been a high correlation between the level of segmentation or specificity of the lead and the price of the lead. The more discrete and specific the list for a given set of leads, the more the marketer spent for each lead. Asking for females in the US […]

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The Limits of Vertical Integration — Microsoft Clip Art vs Google Images –

Microsoft created a vertically integrated product when they released Clip Art as an image repository for Powerpoint. For years, this integration worked beautifully, if for no other reason than there was no alternative or incompatible technologies. But again, like in so many other areas of Microsoft land, their idea of vertical integration is badly outdated. […]

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