Getting frustrated by the usurping of the term 3D. Stuff that is clearly not 3D is getting tagged as such. Bweek is an early culprit http://tinyurl.com/c52b5w. Why do I care? Because it confuses the market. Is their work important? Absolutely. Products like Cooliris are very cool and may help redefine the casual UI, but it is not an immersive, synchronous experience — the kind that only 3D tech can provide.